Systems and methods for interfacing with a website to modify content

ABSTRACT

The field of the invention relates to systems and methods for interfacing with a third party website. In one embodiment, a computer system is configured to directly interface with a website via a webpage to change certain numerical values through the use of digital codes. The digital codes are applied to a data entry interface on the webpage, and the responses are monitored and transmitted back to a server system.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application is a continuation of U.S. patent applicationSer. No. 16/172,685, filed Oct. 26, 2018, which is a continuation ofU.S. patent application Ser. No. 15/824,237, filed Nov. 28, 2017, nowU.S. Pat. No. 10,140,625, which is a continuation of U.S. patentapplication Ser. No. 15/461,101 filed Mar. 16, 2017, now abandoned,which is a continuation-in-part of U.S. patent application Ser. No.14/074,707 filed Nov. 7, 2013, now abandoned, which claims prioritypursuant to 35 U.S.C. § 119(e) to U.S. Provisional Application No.61/796,345 filed Nov. 8, 2012, all of which are incorporated herein byreference in their entireties for all purposes.

FIELD OF THE INVENTION

The field of the invention relates to systems and methods forinterfacing with a third party website, and more particularly to systemsand methods that directly interface with a webpage of the website tomodify certain numerical content.

BACKGROUND

Thousands of merchants offer products for sale via the Internet throughstores that are presented to consumers on websites, mobile websites,mobile applications, and other electronically-connected purchaseenvironments. Many of these online stores, also known as electroniccommerce platforms or e-commerce sites, offer discounts to consumers whoenter a specific code into a form box while shopping and/or consumerswho follow a specially-formatted hyperlink or perform some otheraction(s) that activate a discount. These codes may be called “couponcodes,” “promotional codes,” “discount codes,” and many other terms. Forthe purpose of clarity, the term “codes” as used herein will include anyaction(s) taken by a consumer to access a different price for some orall of the items the consumer is considering purchasing.

Codes frequently offer perks such as free/discounted shipping or a lowerprice on an entire basket of products, a specific product category, aspecific product, a certain number of products, products above or belowa certain value, or even products that meet some combination of theseand other criteria. In some cases, these codes are advertised toconsumers during the online shopping experience; however, these codesare often hidden from many consumers and only known to those consumerswho have been exposed to the codes through other channels (e.g., onlineadvertisements, television advertisements, email correspondence).

Code Aggregators have created websites to help consumers locateavailable codes. More specifically, Code Aggregators aggregate codes andmake the codes more readily searchable and discoverable by consumers byposting the codes to a website. These websites often provide searchtools that allow consumers to filter codes by merchant, geographicallocation, etc. Several Code Aggregators have developed plug-in softwarecomponents (also referred to as simply a “plug-in”) for web browsersthat allow consumers to browse codes while shopping on merchantwebsites.

However, in order to use codes discovered by a Code Aggregator, aconsumer must manually identify a promising code, copy the promisingcode into a form box presented on the merchant website (e.g., by typinga series of alphanumeric characters), and then submit the promising code(e.g., by clicking a form button labeled “Apply” or “Submit”) todiscover a result.

While Code Aggregators may make their best effort to keep the list ofcodes posted to a website (as well as information describing theexpected behavior/outcome of each code) accurate and up-to-date,consumers frequently and inadvertently attempt to use codes that nolonger work, or simply do not work as described on the website of theCode Aggregator. To compound the problem, the total number of codes madeavailable on the web site of a Code Aggregator is often very high (e.g.,on the order of hundreds or thousands), thereby making it difficult fora single consumer to identify working codes, much less the most relevantcode that would result in the best outcome (i.e., the largest discount).

Consequently, most consumers do not comprehensively test all of thecodes that are available for a given electronic commerce platform inorder to identify the optimal outcome. For example, a consumer may tryinputting codes for a leading domain name merchant that have been postedto the website of a leading Code Aggregator. However, the consumer isunlikely to continue inputting codes until reaching the 18th code (whichmight not have any description on what the consumer should expect),which results in the largest savings—a price of $3.13 for a product thatpreviously cost $14.17—a 78% savings. This experience is not uncommon.In fact, such experiences are becoming more commonplace with theproliferation of Code Aggregators who each seek to have the largestlibrary of codes.

SUMMARY

Online shopping is a form of electronic commerce (“e-commerce”) thatallows consumers to buy goods or services from a merchant over theInternet using a web browser, software program, mobile application, orover-the-top (“OTT”) application. Consumers find a product of interestby visiting the web site of the merchant directly or by searching amongalternative vendors using a shopping search engine (e.g., Amazon.com®,Jet®, or Alibaba®), which displays the same product's availability andpricing at different merchants. Consumers can shop online using avariety of different electronic computing devices, including mobilephones, tablet computers, laptop computers, and desktop computers.

A typical online store enables consumers to browse a merchant's range ofproducts and services, view photos or images of the products, and reviewinformation about the product specifications, features, and prices.Online stores generally enable consumers to use “search” features todiscover specific models, brands, or items.

After selecting one or more products or services for purchase, aconsumer can complete a transaction by providing a valid method ofpayment, such as a payment card (e.g., credit card or debit card) or acredentials for a payment service (e.g., PayPal®). Most merchants useshopping cart software to allow the consumer to accumulate items and/oradjust quantities. Accordingly, when the consumer elects to complete thecheckout process, the consumer can access a checkout interface (alsoreferred to as a “shopping cart”) and provide payment information and/ordelivery information.

Some checkout interfaces include an interface element (e.g., a blankform feature) that allows the consumer to enter one or more codesassociated with the merchant. Codes frequently offer perks such asfree/discounted shipping or a lower price on an entire basket ofproducts, a specific product category, a specific product, a certainnumber of products, products above or below a certain value, or evenproducts that meet some combination of these and other criteria.

However, consumers often experience several issues when interacting withconventional checkout interfaces. For example, conventional checkoutinterfaces require that the consumer manually discover and enter eachcode. But consumers frequently and inadvertently attempt to use codesthat no longer work, or simply do not work as described. As anotherexample, codes are often hidden from many consumers and only known tothose consumers who have been exposed to the codes through otherchannels (e.g., online advertisements, television advertisements, emailcorrespondence). Consequently, many consumers never come into possessionof the most valuable codes.

Introduced here, therefore, are computer-implemented techniques andsystems for systematically identifying and applying codes on behalf of aconsumer who has selected one or more items for purchase on anelectronic commerce platform. More specifically, embodiments of thepresent invention allow the code resulting in the largest reduction inprice to be identified as the “best code,” which is then applied to theitem(s) offered for sale by the electronic commerce platform. Oneprimary benefit of the technology described herein is to help consumersachieve the best price available without requiring the consumers devotea large amount of time and effort to searching for codes, manuallyapplying codes, tracking the impact of each code, etc. Additionalbenefits include, but are not limited to, building and maintaining acrowd-sourced database of codes that are understood to be working orapplicable to certain shopping situations.

In one preferred embodiment, consumers shopping on an electroniccommerce platform are shown a special interface element (e.g., a button)that is added to the shopping experience. Upon determining the specialinterface element has been selected (e.g., clicked), acomputer-implemented system can automatically find and apply one or morecodes to the electronic commerce platform. The special interface elementmay be generated by a browser extension that is authored for aparticular web browser. A browser extension is a plug-in (i.e., asoftware component that adds a specific feature to an existing computerprogram) that extends the functionality of the web browser in some way.Here, for example, the browser extension changes the user interface(i.e., the checkout interface) by displaying the special interfaceelement without directly affecting the viewable content of the userinterface.

As noted above, after the special interface element has been selected, acomputer-implemented system begins systematically applying code(s) tothe shopping cart on an electronic commerce platform. The electroniccommerce platform may be, for example, accessible through a website or amobile application of a particular merchant. In some embodiments, a listof possible codes corresponding to the electronic commerce platform andoptionally related to the product(s) contained in the consumer'sshopping cart is retrieved from a remote server. In such embodiments,the remote server returns a prioritized ordering of the list thatincludes one or more codes to try, as well as configuration informationin some instances that specifies how to apply the code(s) to theelectronic commerce platform. Retrieval of the code(s) and theconfiguration information preferably occurs prior to clicking thespecial interface element in order to reduce latency experienced by theconsumer.

After acquiring the list of code(s) and configuration information on howto apply them, the computer-implemented system begins systematicallyapplying the code(s) to the electronic commerce platform, either one ata time or more than one at a time (assuming the electronic commerceplatform supports such an action). In a case where the electroniccommerce platform supports the application of a single code at a time,the computer-implemented system adds a code to the blank form feature(also referred to as a “code box”) on the electronic commerce platformand simulates a click or other consumer interaction as though theconsumer were entering the code. The computer-implemented system thenlistens for a response from the electronic commerce platform tounderstand whether the code was accepted and optionally to detect theimpact of the code on the price to be paid for the item(s) selected forpurchase by the consumer. The impact of the code may be measured by thereduction in price for the item(s) being offered for sale by theelectronic commerce platform.

Results from applying the code(s) can optionally be recorded by thecomputer-implemented system. For example, the results may be recordedlocally within a storage medium of the computer-implemented system or ina remote data storage that is accessible to the computer-implementedsystem. In one preferred embodiment, the results are stored in a remotedata storage and are subsequently used to inform the creation of listsof code(s) for other consumers or for use in other applications.

The computer-implemented systems described herein use results fromapplying the code(s) to decide which additional codes, if any, should betried with the primary objective being to reduce the total price to bepaid by the consumer for the item(s) being offered for sale by theelectronic commerce platform. A second objective of thecomputer-implemented systems could optionally be to reduce the amount oftime required to return a final result. A third objective of thecomputer-implemented systems may be to adjust the price to meet a targetthreshold or target range for a particular consumer, which could beinformed by a business relationship with the merchant or another reasonwhy a specified price range is more desirable than simply the lowestprice.

BRIEF DESCRIPTION OF THE DRAWINGS

One or more embodiments of the present invention are illustrated by wayof example and not limitation in the figures of the accompanyingdrawings, in which like references indicate similar elements. Variousobjects, features, and characteristics will become apparent to thoseskilled in the art from a study of the Detailed Description inconjunction with the accompanying drawings.

FIG. 1 is a schematic view of one embodiment of the invention system.

FIG. 2 is an example of a typical electronic commerce platform with adiscount code box during the checkout flow.

FIG. 3 depicts a typical electronic commerce platform with a buttoninserted by a browser enhancement as in one embodiment of the invention.

FIG. 4 depicts one embodiment of the invention as presented to thecustomer while applying a plurality of Codes to an electronic commerceplatform.

FIG. 5 depicts one embodiment of the invention as presented to thecustomer reporting results of applying a plurality of Codes to an onlinecommerce platform.

FIG. 6 depicts one example of a special interface element that mayoverlay a portion of the checkout interface of an electronic commerceplatform.

FIG. 7A depicts a checkout interface of an electronic commerce platformthat includes a shopping cart and a special interface element.

FIG. 7B illustrates how another interface element can be shown to theconsumer while code(s) are submitted on behalf of the consumer.

FIG. 7C illustrates how a special interface element may specify whichcode(s) are being tested at a given point in time.

FIG. 7D depicts a checkout interface after one or more codes have beenapplied to item(s) selected for purchase by the consumer.

FIGS. 8A-C illustrate another series of interfaces that may be presentedto a consumer attempting to complete a purchase through Eastbay®.

FIG. 9 depicts a process for systematically applying codes to anelectronic commerce platform on behalf of a consumer.

FIG. 10 is a high-level block diagram illustrating an example of aprocessing system in which at least some operations described herein canbe implemented.

DETAILED DESCRIPTION

Techniques for applying codes (e.g., promotional codes and discountcodes) to electronic commerce platforms are described herein. Morespecifically, a computer-implemented system can automatically andsystematically apply codes in order to reduce the total price paid bythe consumer for one or more items offered for sale by an electroniccommerce platform without requiring the consumer manually identify orinput the code(s). Electronic commerce platforms are often accessiblevia web browsers (and thus may be referred to as “e-commerce sites”).

The code discovery process has conventionally been very labor intensive.For example, consumers often must leave the electronic commerce platformand journey elsewhere (e.g., to other websites or channels ofcommunication, such as text messages and emails) to discover relevantcodes, some of which may not even work as intended. After discoveringthe code(s), the consumer must then manually copy and paste the code(s)into a checkout interface as part of the payment process. Accordingly,exhaustive searches for codes are typically impractical or impossiblefor a single consumer to complete.

The computer-implemented systems described herein automate certainaspects of the payment process to improve the experience of theconsumer. For example, a computer-implemented system can retrieve a listof code(s) and then apply the code(s) in accordance with configurationinformation that specifies how to apply the code(s) to the electroniccommerce platform. Configuration information is often specific to aparticular electronic commerce platform. Therefore, each electroniccommerce platform may be associated with different configurationinformation (i.e., different instructions on how to apply codes). Such acomputer-implemented system allows consumers to take advantage of codes(both known and unknown) without worrying about discovering codes oridentifying exclusions that may prevent a code from being applied.

While shopping on an electronic commerce platform, consumers are shown aspecial interface element (e.g., a button) that is added to the shoppingexperience. The special interface element may, for example, be generatedby a browser extension that is authored for a particular web browser. Abrowser extension is a plug-in (i.e., a software component that adds aspecific feature to an existing computer program) that extends thefunctionality of the web browser in some way. Here, for example, thebrowser extension changes the user interface (i.e., the checkoutinterface) by displaying the special interface element without directlyaffecting the viewable content of the user interface. The browserextension serves several different purposes.

First, the browser extension can monitor a consumer's electronic journey(e.g., through a series of websites) to determine what action, if any,should be taken. For example, upon reaching the homepage of a merchant,the browser extension may submit a request to a remote server for thecode(s) and/or configuration information corresponding to the merchant.This may be done for each merchant on a specified list (i.e., apredetermined list of merchants for whom codes and/or configurationinformation are available).

Second, as the consumer navigates the merchant's website, the browserextension can continue to analyze the content of each webpage todetermine whether the consumer has initiated the payment process. Morespecifically, the browser extension can monitor whether the consumer hasaccessed the checkout interface. The browser extension may accomplishthis by automatically detecting the context of an interface where codesare typically entered. For example, the browser extension may look forcertain interface elements (e.g., a selector such as a “Submit” button,or an empty form box for entering codes) that indicate the consumer iscurrently viewing the checkout interface. Said another way, the browserextension can examine the HyperText Markup Language (HTML) contents ofeach webpage to see whether it matches what the browser expects of thecheckout interface. As another example, the browser extension maymonitor the Uniform Resource Locator (URL) used to access each webpageof the merchant. In some instances, the checkout interface may beassociated with a distinguishable URL that is detectable by the browserextension.

Upon determining the consumer has accessed the checkout interface, thebrowser extension may generate a special interface element that is shownon the checkout interface. Interacting with the special interfaceelement allows the consumer to request the computer-implemented systemapply code(s) to the electronic commerce platform. Responsive todetermining that the special interface element has been selected (e.g.,clicked), the computer-implemented system automatically applies thecode(s) to the electronic commerce platform on behalf of the consumer.

Third, the browser extension can deliver feedback on which code(s) workand/or the impact of each code to a remote server across a network. Suchfeedback allows the computer-implemented system to optimize the list ofcode(s) that are delivered to consumers. For example, those codes thatresult in the largest discount or work most frequently may beprioritized (and thus applied first). The computer-implemented systemmay engage in machine learning to identify the most relevant codes,optimize the application of those codes, etc. For instance, thecomputer-implemented system may apply a Naïve Bayes Classifieralgorithm, a K Means Clustering algorithm, a Support Vector Machinealgorithm, linear regression, logic regression, artificial neuralnetworks, etc. The computer-implemented system can then adjust whichcode(s) are applied and/or the order in which the code(s) are appliedbased on the result(s) of applying the machine learning technique(s).

These techniques can be used with any computing device on which aconsumer can access an electronic commerce platform, including personalcomputers, tablet computers, personal digital assistants (PDAs), mobilephones, game consoles (e.g., Sony PlayStation® or Microsoft Xbox®),music players (e.g., Apple iPod Touch®), wearable electronic devices(e.g., a watch or fitness band), network-connected (“smart”) devices(e.g., a television), virtual/augmented reality systems (e.g., OculusRift® or Microsoft Hololens®), or other electronic devices.

Terminology

Brief definitions of terms, abbreviations, and phrases used throughoutthis application are given below.

Reference in this specification to “one embodiment” or “an embodiment”means that a particular feature, structure, or characteristic describedin connection with the embodiment is included in at least one embodimentof the disclosure. The appearances of the phrase “in one embodiment” invarious places in the specification are not necessarily all referring tothe same embodiment, nor are separate or alternative embodimentsmutually exclusive of other embodiments. Moreover, various features aredescribed that may be exhibited by some embodiments and not by others.Similarly, various requirements are described that may be requirementsfor some embodiments but not others.

Unless the context clearly requires otherwise, throughout thedescription and the claims, the words “comprise,” “comprising,” and thelike are to be construed in an inclusive sense, as opposed to anexclusive or exhaustive sense; that is to say, in the sense of“including, but not limited to.” As used herein, the terms “connected,”“coupled,” or any variant thereof, means any connection or coupling,either direct or indirect, between two or more elements; the coupling orconnection between the elements can be physical, logical, or acombination thereof. For example, two devices may be coupled directly toone another, or via one or more intermediary channels or devices.Devices may also be coupled in such a way that information can be passedthere between, while not sharing any physical connection with oneanother. Additionally, the words “herein,” “above,” “below,” and wordsof similar import, when used in this application, shall refer to thisapplication as a whole and not to any particular portions of thisapplication. Where the context permits, words in the DetailedDescription using the singular or plural number may also include theplural or singular number respectively. The word “or,” in reference to alist of two or more items, covers all of the following interpretationsof the word: any of the items in the list, all of the items in the list,and any combination of the items in the list.

If the specification states a component or feature “may,” “can,”“could,” or “might” be included or have a characteristic, thatparticular component or feature is not required to be included or havethe characteristic.

The term “module” refers broadly to software, hardware, and/or firmwarecomponents. Modules are typically functional components that cangenerate useful data or other output using specified input(s). A modulemay or may not be self-contained. A software program or application mayinclude one or more modules.

The terminology used in the Detailed Description is intended to beinterpreted in its broadest reasonable manner, even though it is beingused in conjunction with certain examples. The terms used in thisspecification generally have their ordinary meanings in the art, withinthe context of the disclosure, and in the specific context where eachterm is used. For convenience, certain terms may be highlighted, forexample using capitalization, italics, and/or quotation marks. The useof highlighting has no influence on the scope and meaning of a term; thescope and meaning of a term is the same, in the same context, whether ornot it is highlighted. It will be appreciated that the same element canbe described in more than one way.

Consequently, alternative language and synonyms may be used for some ofthe terms discussed herein. Although synonyms for certain terms may beprovided, special significance is not to be placed on whether or not aterm is elaborated or discussed herein. A recital of one or moresynonyms does not exclude the use of other synonyms. The use of examplesanywhere in this specification, including examples of any termsdiscussed herein, is illustrative only and is not intended to furtherlimit the scope and meaning of the disclosure or of any exemplifiedterm. Likewise, the disclosure is not limited to various embodimentsgiven in this specification.

Online Shopping Assistant Overview

FIG. 1 includes a system-level diagram illustrating how acomputer-implemented system (also referred to as “software system S104”)can facilitate interactions between electronic commerce platforms andconsumers. In FIG. 1, S101 represents a plurality of e-commerce sitesthat correspond to electronic commerce platforms. The e-commerce sitesS101 enable consumers to purchase goods or services (collectivelyreferred to as “items”) that are offered for sale. There are hundreds ofthousands of such electronic commerce platforms that range in size andscope from large multinational online retailers (e.g., Amazon.com) thatsell a wide assortment of products to small boutique operations thatsell a single product. Although many embodiments are described in thecontext of websites, electronic commerce platforms may also beaccessible through desktop software, mobile applications, and/or mobilewebsites that are designed to be used on certain displays (e.g., mobilephones, tablet computers, smart televisions, and other network-connectedcomputing devices).

S102 corresponds to a list of one or more promotional codes, discountcodes, coupon codes, or some combination thereof. For the purpose ofclarity, the term “codes” as used herein covers these different types ofcodes and any action(s) taken by a consumer to access a different pricefor some or all of the items the consumer is considering purchasing. Insome embodiments, the codes are multi-dimensional, contained within aspecial URL link, or accessed by a certain user action. The list ofcode(s) may be intelligently arranged based on information about aconsumer's shopping cart and/or data previously collected about theeffectiveness of the code(s). For example, the software system S104 mayreceive data from multiple consumers about the effectiveness of thecode(s) (e.g., which codes, if any, were successful and the impact ofeach successful code), and then use the data to intelligently optimizethe arrangement of code(s) within the list for a consumer currentlybrowsing the website of the electronic commerce platform.

S103 corresponds to configuration instructions that specify how to applythe code(s) to the electronic commerce platform. While many electroniccommerce platforms have a similar structure for handling codes, thespecific computer code required to simulate a user interaction with eachelectronic commerce platform often requires electronic commerceplatform-specific configuration information. Said another way, thecomputer code needed to simulate a user interaction (e.g., clicking a“Submit” button or an “Apply” button) on different e-commerce websitesmay be structurally different. To the extent that such instructions areneeded, they can be included in the configuration information, which mayconsequently be associated with one or more particular electroniccommerce platforms. The configuration information may also include otherelectronic commerce platform-specific information, such as, but notlimited to, how to interpret results, how many code(s) to process, thetiming between certain actions (e.g., inputting codes or simulating userinteractions), and how to identify item(s) in a shopping cart.

As noted above, S104 corresponds to the software system of the presentinvention that facilitates interactions between electronic commerceplatforms and consumers. The software system S104 takes configurationinstructions S103 and one or more codes S102 as input, and then usesthis information to find a better price for the consumer. Moreover, thesoftware system S104 may optionally listen for results S106 from thee-commerce websites S101 and/or input S107 from the consumer as acontrol signal.

S105 corresponds to the process by which the software system S104interfaces with one or more electronic commerce platforms associatedwith the e-commerce websites S101 in order to systematically apply thecode(s) S102 on behalf of the consumer. Thus, the process embodied byS105 combines the code(s) S102 and the configuration instructions S103with the control logic embodied in the software system S104 tomanipulate the e-commerce websites S101 in a desired manner to achievethe desired results as set forth by the software system S104.

S106 corresponds to the feedback that is received back from theelectronic commerce platform (e.g., via the e-commerce websites S101)that can optionally be monitored by the software system S104. Thefeedback S106 most commonly includes messages that are displayed on thee-commerce websites S101 in response to submitting a code. For example,the total price displayed by the checkout interface may be reduced whena particular code is successfully applied. As another example, an errormessage may be displayed by the checkout interface when an invalid codeis submitted. This information can be analyzed and recorded by thesoftware system S104. In some embodiments the information is recordedlocally (e.g., within a storage module of the software system S104),while in other embodiments the information is recorded remotely (e.g.,within a storage medium that is accessible to the software system S104across a network).

S107 corresponds to optional user input from consumers who use thesoftware system S104 to reduce the total price paid for items offeredfor sale through the e-commerce websites S101. In some embodiments aconsumer manually prompts the software system S104 to initiate theprocess S105 of interacting with an electronic commerce platform, thoughin other embodiments the software system S104 could be triggered withoutuser input (i.e., automatically on behalf of the consumer).

Note that the location of logic and storage, while separated in theembodiment shown in FIG. 1, can be combined, separated, or evensub-divided in different embodiments. For example, the software systemS104 could include software code contained on the user client (e.g., asa web browser enhancement) and/or software code loaded from a remoteserver (e.g., remotely loaded JavaScript computer files). In fact, inseveral preferred embodiments of the invention the software system S104is sub-divided as described.

FIG. 2 depicts the checkout interface of a typical electronic commerceplatform without any enhancement from the technology described herein.Some electronic commerce platforms enable consumers to browse itemsoffered for sale by a single merchant, while other electronic commerceplatforms enable consumers to browse items offered for sale by multiplemerchants. A typical electronic commerce platform also allows a consumerto browse a range of products and services, view photos or images of theproducts, and review information about the product specifications,features, and prices.

After selecting one or more items for purchase, a consumer can completea transaction by providing a valid method of payment, such as a paymentcard (e.g., credit card or debit card) or credentials for a paymentservice (e.g., PayPal®). Most merchants use shopping cart software toallow the consumer to accumulate items and/or adjust quantities.Accordingly, when the user elects to complete the checkout process, theuser can access a checkout interface and provide payment informationand/or delivery information.

Some checkout interfaces include an interface element (e.g., a blankform feature) that allow the consumer to enter codes corresponding tothe merchant. Here, for example, the checkout interface includes a codeentry box S201, which is typically formatted as an HTML input box thataccepts text input. Codes frequently offer perks such as free/discountedshipping or a lower price on an entire basket of products, a specificproduct category, a specific product, a certain number of products,products above or below a certain value, or even products that meet somecombination of these and other criteria.

The consumer may click a button S202 to submit codes that have beenentered into the code entry box S201 to the electronic commerceplatform. Said another way, interacting with an interface element maycause the codes to be applied to items shown within the shopping cart.On many electronic commerce platforms, such action triggers a handlerthat exchanges information about the validity of the code(s) that havebeen submitted.

As shown in FIG. 2, an example message S203 that indicates the currentstatus of a code may be displayed by the electronic commerce platform onthe checkout interface in response to the code being applied. Here, forexample, the example message S203 indicates that the code has beensuccessfully applied. However, the example message S203 may alsoindicate that a code is no longer valid, not applicable to the item(s)selected for purchase, etc. Some electronic commerce platforms maydisplay more than one message, while other electronic commerce platformsmay not display any messages.

The checkout interface also displays the total price S204 for theitem(s) selected for purchase and shown in the shopping cart. The totalprice S204 may include tax and/or shipping if that information is known(and assuming such charges are applicable).

The checkout interface also typically displays the title S205 of eachproduct included in the shopping cart. The title S205 will frequentlyinclude a selectable hyperlink to a product details page that includesmore information about the corresponding product.

FIG. 3 illustrates how a computer-implemented system (e.g., softwaresystem S104 of FIG. 1) may dynamically alter the checkout interface of atypical electronic commerce platform. The code entry box S301, buttonS302, example message S303, total price S304, and product title S305 ofFIG. 3 are comparable to the code entry box S201, button S202, examplemessage S203, total price S204, and product title S205 of FIG. 2.

While shopping on an electronic commerce platform, consumers may beshown a special interface element (e.g., a button) that is added to theshopping experience. Here, a special button S306 has been inserted bythe computer-implemented system. In some embodiments, a consumerinteraction with the special button S306 prompts thecomputer-implemented system to systematically apply code(s) to item(s)within the shopping cart of the electronic commerce platform.Alternatively, the code(s) could be applied without any user interaction(i.e., automatically without requiring any input) or after an alternateuser interaction (e.g., inputting payment information and/or deliveryinformation).

Although the checkout interface of FIG. 3 depicts a special button S306,one skilled in the art will recognize that other types of interfaceelements may be used. The special interface element can be generated bya browser extension that is authored for a particular web browser. Abrowser extension is a plug-in (i.e., a software component that adds aspecific feature to an existing computer program) that extends thefunctionality of the web browser in some way. Here, the browserextension changes the checkout interface by displaying the specialinterface element without directly affecting the viewable content of thecheckout interface.

FIG. 4 depicts one embodiment of feedback that is displayed to theconsumer after the computer-implemented system has initiated applyingcode(s) to the electronic commerce platform, but before completion. Thisfeedback could be removed in other embodiments.

A progress bar and text feedback S401 can be shown to the consumer whilethe computer-implemented system applies code(s) to the electroniccommerce platform and records the results. For example, while theconsumer sees this message, the computer-implemented system is applyingone or more codes to the electronic commerce platform (e.g., via amerchant's website) using configuration instructions that specify how toapply the code(s). The configuration instructions specify how thecomputer-implemented system should apply the code(s) to electroniccommerce platform, submit the code(s) for evaluation, and optionallyrecord the results to local computer storage and/or remote computerstorage for further evaluation.

FIG. 5 depicts another embodiment of feedback that can be displayed tothe consumer after the software system has completed applying thecode(s) to the electronic commerce platform.

S501 represents a message that can be shown to the consumer (alsoreferred to as a “user” of the computer-implemented system). The messageS501 indicates that the software system has successfully evaluated 18codes and has applied one or more codes resulting in a savings of $30.00for the consumer. To reach this state, the computer-implemented systemhas automatically applied the 18 codes on behalf of the consumer (i.e.,without requiring the consumer manually discover or input individualcodes). In some embodiments, the computer-implemented system applies thecodes in a prioritized manner, evaluates the success or failure of theapplication of each code, and/or selects an optimal set of one or morecodes to apply to create the final state. Depending on informationcontrolling the application of codes to a specific electronic commerceplatform (e.g., accessible through a specific website), some embodimentsof the computer-implemented system use one or more of these steps tocreate the final state of a shopping cart on one merchant's web sitewhile applying a different one or more of these steps to create thefinal state of a shopping cart on another merchant's web site.

While shopping on an electronic commerce platform, consumers may beshown a special interface element (e.g., a button) that is added to theshopping experience. FIG. 6 depicts one example of a special interfaceelement that may overlay a portion of the checkout interface of anelectronic commerce platform. Here, for example, a browser extensionchanges the checkout interface by displaying the special interfaceelement without directly affecting the viewable content of the checkoutinterface.

As shown in FIG. 6, a consumer may be able to browse codes associatedwith the electronic commerce platform the consumer is currentlybrowsing. In some embodiments, the consumer may also be able to searchall codes associated with the electronic commerce platform based on theexpected discount and/or type of discounts that are available. Note thatthe special interface element may present other information as well forreview by the consumer. For example, the special interface element mayspecify how many codes are available for the electronic commerceplatform, when the codes were last successfully and/or unsuccessfullyapplied, whether a cash bonus is available for purchases (and, if so,the amount available), etc.

Example Use Cases

FIG. 7A depicts a checkout interface of an electronic commerce platformthat includes a shopping cart and a special interface element. As notedabove, the special interface element may be added to the shoppingexperience by a browser extension that automatically finds and appliescodes during the payment process on behalf of a consumer. In someembodiments, the browser extension may also determine whether cashbonuses are available for the electronic commerce platform. Consumerstypically access the checkout interface in order to complete the paymentprocess for one or more items offered for sale by the electroniccommerce platform. However, once the browser extension has beeninstalled on the web browser of the consumer, the checkout interfacewill also include the special interface element.

After the browser extension has been installed, a visual indication(e.g., an icon) may also be presented within the web browser (e.g., on atitle bar) that indicates whether code(s) are available for theelectronic commerce platform corresponding to the website currentlybeing browsed. In some embodiments, clicking on the visual indicationallows the consumer to browse any codes that are available for theelectronic commerce platform.

The browser extension may also monitor the HTML contends of websites asthey are navigated by the consumer. More specifically, the browserextension may analyze the content of each webpage to determine whetherthe consumer has accessed the checkout interface and initiated thepayment process. After determining that the consumer is on a checkoutinterface that includes a blank form feature for entering codes, thebrowser extension will cause a special interface element to bepresented. The special interface element may, for example, prompt theconsumer for a response by asking whether the consumer wishes to checkfor savings.

Interacting with the special interface element allows the consumer todetermine whether any discounts are available for the electroniccommerce platform. In fact, a single interaction (e.g., clicking a “SaveMoney” button) may cause the browser extension to automatically try someor all of the code(s) associated with the electronic commerce platform.

FIGS. 7B-C depict the checkout interface after the consumer hasinteracted with the special interface element. More specifically, FIG.7B illustrates how another interface element can be shown to theconsumer while code(s) are submitted on behalf of the consumer. Thecode(s) can include codes that are discovered by a computer-implementedsystem responsible for supporting the browser extension while scouringwebsites (e.g., websites operated by Code Aggregators) and/or codes thathave been uploaded to the computer-implemented system by consumers(i.e., crowdsourced codes).

As shown in FIG. 7C, the special interface element may also specifywhich code(s) are being tested at a given point in time. Here, forexample, the application of CODE3 is being simulated by thecomputer-implemented system.

The browser extension applies the code(s) to the electronic commerceplatform by simulating submittal through the blank form feature (alsoreferred to as a “promotional code field”) of the checkout interface. Insome embodiments, the code(s) are applied by the browser extension in anoptimized manner. For example, the browser extension may initially applythose codes that have previously been successfully applied by otherconsumers. As another example, the browser extension may initially applythose codes that have resulted in the largest savings for otherconsumers.

If the browser extension discovers multiple functioning codes, thebrowser extension will generally apply the code that saves the consumerthe most money. FIG. 7D depicts the checkout interface after one or morecodes have been applied to item(s) selected for purchase by theconsumer. Here, for example, the browser extension has applied a singlecode that results in a savings of $45.14. One skilled in the art willrecognize that the browser extension may also apply combinations ofmultiple codes in order to identify the best combination of one or morecodes. That is, the browser extension may “stack” codes wheneverpossible.

FIGS. 8A-C illustrate another series of interfaces that may be presentedto a consumer attempting to complete a purchase through Eastbay®. FIGS.8A-C are largely similar to FIGS. 7A-D.

FIG. 9 depicts a process 900 for systematically applying codes to anelectronic commerce platform on behalf of a consumer. A consumerinitially installs a browser extension for a web browser (step 901). Thebrowser extension can change websites visited by the consumer withoutdirectly affecting the viewable content of the websites.

The consumer can then browse items offered for sale by an electroniccommerce platform (step 902). For example, the consumer may access awebsite operated by the electronic commerce platform through the webbrowser. In some embodiments, the browser extension monitors theconsumer's electronic journey (e.g., through a series of websites) todetermine what action, if any, should be taken. For example, uponreaching the home webpage of the electronic commerce platform, thebrowser extension may submit a request to a remote server for amachine-readable list of code(s) and/or configuration informationassociated with the electronic commerce platform. As another example,the browser extension can analyze the content of each webpage visited bythe consumer to determine whether the consumer has initiated the paymentprocess.

Accordingly, the browser extension may determine that the consumer hasaccessed a checkout interface (step 903). The browser extension mayaccomplish this by automatically detecting the context of the websitewhere codes are typically entered. More specifically, the browserextension may look for certain interface elements (e.g., a selector suchas a “Submit” button or an empty form box for entering alphanumericcharacters) that indicate the consumer is currently viewing the checkoutinterface. Thus, the browser extension can examine the HTML contents ofeach website to see whether it matches what the browser extensionexpects of the checkout interface. Additionally or alternatively, thebrowser extension may monitor the URL used to access each webpage. Insome instances, the checkout interface may be associated with adistinguishable URL that is detectable by the browser extension.

Upon determining the consumer has accessed the checkout interface, thebrowser extension may create a button that is dynamically presented onthe checkout interface (step 904). The browser extension thencontinually monitors for user interactions with the button (step 906).Interacting with the button allows the consumer to request thecomputer-implemented system determine whether any discounts areavailable by applying code(s) on the consumer's behalf. Accordingly,responsive to determining that the consumer has interacted with thebutton, the browser extension may retrieve a machine-readable list ofcode(s) and/or configuration information for the electronic commerceplatform (step 905). Alternatively, the browser extension may retrievethe machine-readable list of code(s) and/or the configurationinformation upon determining the consumer is browsing the website of theelectronic commerce platform (i.e., before the consumer has initiatedthe payment process). Retrieval prior to receiving an indication ofconsumer interaction with the button can reduce the latency experiencedby the consumer during the payment process.

Responsive to determining that the button has been selected by theconsumer, the browser extension automatically and systematically appliesthe machine-readable list of code(s) on behalf of the consumer (step907). The browser extension can then determine which code(s), if any,were successful in reducing the price to be paid by the consumer for oneor more items offered for sale by the electronic commerce platform andselected for purchase by the consumer (step 908). In some embodiments,any discount codes that were not determined to be successful are removedfrom the machine-readable list of code(s).

The browser extension may also track the impact of each successfuldiscount code in order to identify the best code (step 909). Impact canbe measured in the reduction in price to be paid for the item(s)selected for purchase by the consumer. In some embodiments, the resultof applying each discount code is recorded in a local storage medium ofthe computing device used by the consumer or a remote storage mediumaccessible across a network. The results may be used to determine thebest combination of one or more codes that result in the lowest price.Moreover, the results may be used to optimize the application of code(s)for other consumers. After identifying the best code, the browserextension can apply the best code to those item(s) that have beenselected for purchase by the consumer in order to reduce the total priceto be paid by the consumer (step 910).

One skilled in the art will recognize that in some cases none of thecode(s) will be successful, while in other cases no machine-readablelist of code(s) may exist for the electronic commerce platform. In suchinstances, the browser extension may simply generate a notification thatindicates no discounts are available for the currently-selected item(s)or the electronic commerce platform.

Unless contrary to physical possibility, it is envisioned that the stepsdescribed above may be performed in various sequences and combinations.For example, the browser extension may request the machine-readable listof code(s) upon determining the consumer has accessed any webpageassociated with the electronic commerce platform or only upondetermining the consumer has accessed the checkout interface.

Other steps could also be included in some embodiments. For example, thecomputer-implemented system responsible for supporting the browserextension may collect and record data from one or more consumers aboutthe results of applying code(s) to an electronic commerce platform, andthen analyze such data in an effort to optimize the code applicationprocess. More specifically, the computer-implemented system can receiveresults from one or more computing devices associated with one or moreconsumers that indicate whether a particular discount code wassuccessful, process and analyze the results, and determine whether theparticular discount code is currently functional. If the particulardiscount code is functional, then the computer-implemented system maymodify its position within the machine-readable list based on the impactthe particular discount code has had for the consumer(s). However, ifthe particular discount code is not functional, then thecomputer-implemented system may remove the particular discount code fromthe machine-readable list. Thus, the computer-implemented system maybuild a sorted list of discount codes that is organized by one or moredimensions (e.g., items previously purchased by consumers, datapreviously collected about the effectiveness of the discount codes,etc.).

Processing System

FIG. 10 is a block diagram illustrating an example of a processingsystem 1000 in which at least some operations described herein can beimplemented. The processing system may include one or more centralprocessing units (“processors”) 1002, main memory 1006, non-volatilememory 1010, network adapter 1012 (e.g., network interfaces), videodisplay 1018, input/output devices 1020, control device 1022 (e.g.,keyboard and pointing devices), drive unit 1024 including a storagemedium 1026, and signal generation device 1030 that are communicativelyconnected to a bus 1016. The bus 1016 is illustrated as an abstractionthat represents any one or more separate physical buses, point to pointconnections, or both connected by appropriate bridges, adapters, orcontrollers. The bus 1016, therefore, can include, for example, a systembus, a Peripheral Component Interconnect (PCI) bus or PCI-Express bus, aHyperTransport or industry standard architecture (ISA) bus, a smallcomputer system interface (SCSI) bus, a universal serial bus (USB), IIC(I2C) bus, or an Institute of Electrical and Electronics Engineers(IEEE) standard 1394 bus, also called “Firewire.”

In various embodiments, the processing system 1000 operates as astandalone device, although the processing system 1000 may be connected(e.g., wired or wirelessly) to other machines. For example, in someembodiments components of the processing system 1000 are housed within acomputer device used by a consumer to browse the website of anelectronic commerce platform, while in other embodiments components ofthe processing system 1000 are housed within a computer-implementedsystem responsible for supporting the browser extension. In a networkeddeployment, the processing system 1000 may operate in the capacity of aserver or a client machine in a client-server network environment, or asa peer machine in a peer-to-peer (or distributed) network environment.

The processing system 1000 may be a server, a personal computer (PC), atablet computer, a laptop computer, a personal digital assistant (PDA),a mobile phone, a processor, a telephone, a web appliance, a networkrouter, switch or bridge, a console, a hand-held console, a (hand-held)gaming device, a music player, any portable, mobile, hand-held device,or any machine capable of executing a set of instructions (sequential orotherwise) that specify actions to be taken by the processing system.

While the main memory 1006, non-volatile memory 1010, and storage medium1026 (also called a “machine-readable medium”) are shown to be a singlemedium, the term “machine-readable medium” and “storage medium” shouldbe taken to include a single medium or multiple media (e.g., acentralized or distributed database, and/or associated caches andservers) that store one or more sets of instructions 1028. The term“machine-readable medium” and “storage medium” shall also be taken toinclude any medium that is capable of storing, encoding, or carrying aset of instructions for execution by the processing system and thatcause the processing system to perform any one or more of themethodologies of the presently disclosed embodiments.

In general, the routines executed to implement the embodiments of thedisclosure, may be implemented as part of an operating system or aspecific application, component, program, object, module or sequence ofinstructions referred to as “computer programs.” The computer programstypically comprise one or more instructions (e.g., instructions 1004,1008, 1028) set at various times in various memory and storage devicesin a computer, and that, when read and executed by one or moreprocessing units or processors 1002, cause the processing system 1000 toperform operations to execute elements involving the various aspects ofthe disclosure.

Moreover, while embodiments have been described in the context of fullyfunctioning computers and computer systems, those skilled in the artwill appreciate that the various embodiments are capable of beingdistributed as a program product in a variety of forms, and that thedisclosure applies equally regardless of the particular type of machineor computer-readable media used to actually effect the distribution.

Further examples of machine-readable storage media, machine-readablemedia, or computer-readable (storage) media include, but are not limitedto, recordable type media such as volatile and non-volatile memorydevices 1010, floppy and other removable disks, hard disk drives,optical disks (e.g., Compact Disk Read-Only Memory (CD ROMS), DigitalVersatile Disks, (DVDs)), and transmission type media such as digitaland analog communication links.

The network adapter 1012 enables the processing system 1000 to mediatedata in a network 1014 with an entity that is external to the computingdevice 1000, through any known and/or convenient communications protocolsupported by the processing system 1000 and the external entity. Thenetwork adapter 1012 can include one or more of a network adaptor card,a wireless network interface card, a router, an access point, a wirelessrouter, a switch, a multilayer switch, a protocol converter, a gateway,a bridge, bridge router, a hub, a digital media receiver, and/or arepeater.

The network adapter 1012 can include a firewall that can, in someembodiments, govern and/or manage permission to access/proxy data in acomputer network, and track varying levels of trust between differentmachines and/or applications. The firewall can be any number of moduleshaving any combination of hardware and/or software components able toenforce a predetermined set of access rights between a particular set ofmachines and applications, machines and machines, and/or applicationsand applications, for example, to regulate the flow of traffic andresource sharing between these varying entities. The firewall mayadditionally manage and/or have access to an access control list whichdetails permissions including for example, the access and operationrights of an object by an individual, a machine, and/or an application,and the circumstances under which the permission rights stand.

As indicated above, the computer-implemented systems introduced here canbe implemented by hardware (e.g., programmable circuitry such asmicroprocessors), software, firmware, or a combination of such forms.For example, some computer-implemented systems may be embodied entirelyin special-purpose hardwired (i.e., non-programmable) circuitry.Special-purpose circuitry can be in the form of, for example,application-specific integrated circuits (ASICs), programmable logicdevices (PLDs), field-programmable gate arrays (FPGAs), etc.

Remarks

The foregoing description of various embodiments of the claimed subjectmatter has been provided for the purposes of illustration anddescription. It is not intended to be exhaustive or to limit the claimedsubject matter to the precise forms disclosed. Many modifications andvariations will be apparent to one skilled in the art. Embodiments werechosen and described in order to best describe the principles of theinvention and its practical applications, thereby enabling othersskilled in the relevant art to understand the claimed subject matter,the various embodiments, and the various modifications that are suitedto the particular uses contemplated.

Although the above Detailed Description describes certain embodimentsand the best mode contemplated, no matter how detailed the above appearsin text, the embodiments can be practiced in many ways. Details of thesystems and methods may vary considerably in their implementationdetails, while still being encompassed by the specification. As notedabove, particular terminology used when describing certain features oraspects of various embodiments should not be taken to imply that theterminology is being redefined herein to be restricted to any specificcharacteristics, features, or aspects of the invention with which thatterminology is associated. In general, the terms used in the followingclaims should not be construed to limit the invention to the specificembodiments disclosed in the specification, unless those terms areexplicitly defined herein. Accordingly, the actual scope of theinvention encompasses not only the disclosed embodiments, but also allequivalent ways of practicing or implementing the embodiments under theclaims.

The language used in the specification has been principally selected forreadability and instructional purposes, and it may not have beenselected to delineate or circumscribe the inventive subject matter. Itis therefore intended that the scope of the invention be limited not bythis Detailed Description, but rather by any claims that issue on anapplication based hereon. Accordingly, the disclosure of variousembodiments is intended to be illustrative, but not limiting, of thescope of the embodiments, which is set forth in the following claims.

What is claimed is:
 1. An online computer system that directlyinterfaces with a webpage of a third party website that causes a certainnumerical value displayed on the webpage to change in value comprising:a system coupled to a public network configured to cause the numericalvalue to change when one or more digital codes are transmitted to thethird party web site, wherein the one or more digital codes enable thenumerical value to change; a browser software installed on a user'sdevice with an electronic display that is operably connected to thepublic network, said browser software configured to: receive the one ormore digital codes over the public network; when the user connects withthe third party web site and opens the webpage, dynamically generate agraphical trigger to be presented on the display; identify an interfaceto input each of the one or more digital codes; upon the user'sselection of the graphical trigger, automatically input each of the oneor more digital codes into the interface to invoke a function for eachof the one or more digital codes without selection of each one or moredigital codes by the user, thereby triggering the third party web siteto receive the one or more digital codes and to return a response toeach of the received one or more digital codes; monitor the returnedresponse from the third party website to determine and identify which ofthe one or more digital codes cause a change and determine the amount ofchange; store in memory one or more digital codes along with data thatshows the amount the one or more digital codes causes the numericalvalue to change, wherein the system is further configured to determinethe digital code causing the greatest amount of change; and apply thedigital code that causes the greatest change in the numerical value toobtain and display a resulting numerical value on the third partywebsite.
 2. The online computer system of claim 1, wherein the interfaceis a data entry field.
 3. The online computer system of claim 1, whereinidentifying the interface includes examining HyperText Markup Language(HTML) content on the webpage.
 4. The online computer system of claim 1,wherein the browser software is further configured to generate a visualindicator over the webpage while the digital codes are systematicallyinputted into the interface, wherein the visual indicator illustrateshow much progress is being made.
 5. The online computer system of claim1, wherein the system is configured to remove digital codes that do notcause the numerical value to change.
 6. The online computer system ofclaim 1, wherein the browser software is implemented for installation ona mobile device.
 7. The online computer system of claim 1, wherein thesystem further includes configuration instructions that specify how thedigital codes are applied to the webpage.
 8. The online computer systemof claim 1, wherein the one or more digital codes are generated using atleast one of the following: Naïve Bayes Classifier algorithm, K MeansClustering algorithm, Support Vector Machine algorithm, linearregression, logic regression, and artificial neural networks.
 9. Theonline computer system of claim 1, wherein the graphical trigger is adigital graphical button.
 10. The online computer system of claim 1,wherein the browser software is further configured to enable the user tocomplete a transaction on the webpage using the changed numerical value.11. The online computer system of claim 1, wherein the interface is acheckout interface.
 12. The online computer system of claim 1, whereinthe one or more digital codes are generated based on historical datafrom other users collected for the website about whether a digital codeenables the numerical value to change.
 13. An electronic method forinterfacing with a webpage of a third party website that causes acertain numerical value displayed on the webpage to change in valuecomprising: receiving one or more digital codes that cause the numericalvalue to change when transmitted to a third party web site over thepublic network by a user's computing device, having an electronicdisplay, via browser software; when the user connects with the websiteand opens the webpage, dynamically generating a graphical trigger to bepresented on the electronic display; identifying an interface to inputeach of the one or more digital codes; upon the user's selection of thegraphical trigger, automatically inputting each of the one or moredigital codes into the interface to invoke a function for each of theone or more digital codes without selection of each of the one or moredigital codes by the user, thereby triggering the third party web siteto receive the one or more digital codes and to return a response toeach of the received one or more digital codes; monitoring the returnedresponse from the third party web site to determine and identify whichof the one or more digital codes cause a change and determine the amountof change; storing in memory the one or more digital codes along withdata that shows the amount the one or more digital codes causes thenumerical value to change; determining the digital code causing thegreatest amount of change; and applying the digital code that causes thegreatest change in the numerical value to obtain and display a resultingnumerical value on the third party website.
 14. The electronic method ofclaim 13, wherein the interface is a data entry field.
 15. Theelectronic method of claim 13, wherein identifying the interface on thewebpage includes examining HyperText Markup Language (HTML) content onthe webpage.
 16. The electronic method of claim 13, further comprisinggenerating a visual indicator over the webpage while the one or moredigital codes are systematically inputted into the interface, whereinthe visual indicator illustrates how much progress is being made. 17.The electronic method of claim 13, further comprising removing digitalcodes from storage that do not cause the numerical value to change. 18.The electronic method of claim 13, wherein the browser software furtherincludes configuration instructions that specify how the one or moredigital codes are applied to the webpage.
 19. The electronic method ofclaim 13, wherein the one or more digital codes are generated using atleast one of the following: Naïve Bayes Classifier algorithm, K MeansClustering algorithm, Support Vector Machine algorithm, linearregression, logic regression, and artificial neural networks.
 20. Theelectronic method of claim 13, wherein the graphical trigger is adigital graphical button.
 21. The electronic method of claim 13, whereinthe one or more digital codes are generated based on historicalinteractions of multiple users with the website.
 22. The electronicmethod of claim 13, wherein the interface is a checkout interface.